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The Basics of Quantitative and Qualitative Research

Quantitative and qualitative researches are the basic types of research designs. Both the research designs have different goals and objectives.

Qualitative research is inductive in general, whereas the quantitative research is deductive overall. The quantitative research entails data analysis, data collection and interpretation.

It is primarily a statistical analysis method and usually used to solve the research problem since the data is used in a mathematical and statistical form.

The Qualitative Research World

Qualitative research, on the other hand, is based on text and images. It includes focus groups, observations and detailed interviews to gather data and then analyzes it for further researches.

This type of analysis is subjective, as it describes the research problem to discover the best possible answer or resolution. The quantitative research is objective and uses terms, constructs hypothesis, which makes up the theory.

Qualitative research deals in words, text, and images so that it can be viewed, seen and observed. It is more flexible than quantitative research because it allows adaptation of the interaction between researchers and their participants.

It also includes a case study to solve the research problem. It represents the whole problem, and it uses theories, concepts and case studies.

Topic Selection Comes Before Anything Else

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The Quantitative Research, Where Numbers Rule

This is, in general, analytical, descriptive tool utilized for the research-based studies, and this is because it essentially describes the deep-rooted issues and problems and then explains it further.

  • This kind of technique considers social activities such as education, health, social work, administration in the social sciences, etc.
  • Quantitative research involves many vital things like a questionnaire-based survey, census and sampling method in order to collect and gather required information and data.
  • This type of analysis usually requires information and data in numerical form and value.
  • A researcher uses all of the acquired data because of the universality of the methods used.

See the Both Side Of the Same Coin

There are many methods by which data as experiments, observational study, and the survey can be collected.

  • The qualitative researchers collect the data for the research, but in the case of quantitative research they use various mathematical and statistical tools to collect numerical data. A researcher apparently knows about the research prior to quantitative research, but in qualitative research, researcher has a partial knowledge about it.
  • Quantitative analysis uses numbers and figures that summarize the entire study and the relationship between variables and participants in the research.
  • Qualitative research requires in-depth study of human behavior. For strategy and program appraisal, the qualitative research uses relevant and rational data only. Both studies have made an enormous difference to the theoretical views.
  • A quantitative research starts with a hypothesis and test for confirmation and rejection of the theory. Qualitative approach is used with the goal of developing a theory. Quantitative research focuses on the measurement and the amount of the properties and behavior of people.

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