The Basics of Quantitative and Qualitative Research
Quantitative and qualitative researches are the basic types of research designs. Both the research designs have different goals and objectives.
Qualitative research is inductive in general, whereas the quantitative research is deductive overall. The quantitative research entails data analysis, data collection and interpretation.
It is primarily a statistical analysis method and usually used to solve the research problem since the data is used in a mathematical and statistical form.
The Qualitative Research World
Qualitative research, on the other hand, is based on text and images. It includes focus groups, observations and detailed interviews to gather data and then analyzes it for further researches.
This type of analysis is subjective, as it describes the research problem to discover the best possible answer or resolution. The quantitative research is objective and uses terms, constructs hypothesis, which makes up the theory.
Qualitative research deals in words, text, and images so that it can be viewed, seen and observed. It is more flexible than quantitative research because it allows adaptation of the interaction between researchers and their participants.
It also includes a case study to solve the research problem. It represents the whole problem, and it uses theories, concepts and case studies.